Monday, January 5, 2009

Paypal Affiliates An Online Charity Makes Donating Easy

Charities, like businesses, are increasingly making use of the Internet as a donation tool, as well they should. With the number of Internet shoppers and those using online banking services growing rapidly (as well as the familiarity of most with auction sites like e-bay) electronic financial transactions are commonplace and deemed to be quite secure by most users. Every charity should have an online presence, and every online charity, whether it is to help the homeless or for medical research or it is an animal rescue group, should ensure that people could donate with the click of a button.





The rule of thumb here is that the "Donate" button be easily seen on the top half of each page on the charity's website. Forcing people to scroll down or click through menus in an attempt to find donation information is guaranteed to lose the charity money. Like a web-based retail site, where the "Buy" button is prominent and requires just one click, an online charity must make it easy to for readers to act on their generous impulse to donate.





Paypal buttons can be readily modified by the account holder. This means that the charity's button can simply be a "Donate" button, for a one-time cash donation, or it can be a "Subscribe" button, if there is a monthly or bi-weekly subscription plan. Similar to a series of post-dated checks, the latter is useful for any charity, in that the funds are collected automatically at a set date until such time as the donor cancels the subscription. Paypal has the buttons set up so that the charity can collect donor contact information in order to issue tax receipts.





If the online charity is selling tickets as a fundraiser, there is a drop-down menu available on Paypal too. This allows the purchaser to select how many tickets they will buy, and shows the applicable purchase price (all variables input by the charity). It also gives the charity the ability to limit the online purchases to a certain number of tickets: for instance, most charities will not sell a single one-dollar ticket online. They will usually set the minimum for at least five dollars.





The look of buttons can be modified to reflect the cause that the charity represents, and there are free sites online where this can be done. That means a school charity might have donate buttons that contain the images of rulers or books, while an environmental organization might have a tree or globe as part of theirs.





It is extremely simple to create online donation opportunities, and the charity's bottom line will benefit as a result.


Donors Choose is an online charity web site that teachers can use to reach out to parents and others for charitable donations. Art Gib is a freelance writer.

paypal affiliates: paypal affiliate

paypal affiliates: paypal affiliate

Article Source: www.articlesnatch.com

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